YouTube tests letting ad bans be appealed by filming a YouTube video
YouTube is experimenting with a new program that will allow creators whose ad privileges have been revoked to appeal the company’s decision using “short videos.”
A review team will allow creators with demonetized channels to send in a video that discusses their channel’s content and explains their “creative process,” according to an email posted on a popular subreddit. The review team will then make an assessment within seven days about whether monetization should be reinstated, the email states.
A spokesperson for YouTube confirmed the pilot program to The Verge. Creators will be able to submit the video and appeal the decision immediately, instead of abiding by the current policy and having to wait 30 days. The goal for reviewers who watch the video is to make a more informed decision about whether the channel and content should be allowed to run ads.
As someone who suffered a great deal with demonetization months ago (is fixed now), this is huge,” one creator wrote on Reddit. “Major props for Youtube if they continue doing this. Ability to properly appeal in the form of a video and get a response back within seven days is so, so, so much better.”
YouTube’s moderation team has a high standard for the type of content that advertisements can run on, YouTube CEO Susan Wojcicki has said many times in the past. The company has a responsibility to advertisers to ensure their ads aren’t being run on inappropriate videos. This is why there are certain rules surrounding the company’s Partner Program, which creators must be a part of before they can start earning money.
YouTube’s new pilot program doesn't seem to exist as a way for controversial creators who publish harmful or hateful content, and who have had monetization privileges revoked, to earn advertising back. That includes creators like Steven Crowder, a conservative pundit whose homophobic language targeted at Vox journalist Carlos Maza resulted in his channel losing ad privileges.
A review team will allow creators with demonetized channels to send in a video that discusses their channel’s content and explains their “creative process,” according to an email posted on a popular subreddit. The review team will then make an assessment within seven days about whether monetization should be reinstated, the email states.
A spokesperson for YouTube confirmed the pilot program to The Verge. Creators will be able to submit the video and appeal the decision immediately, instead of abiding by the current policy and having to wait 30 days. The goal for reviewers who watch the video is to make a more informed decision about whether the channel and content should be allowed to run ads.
As someone who suffered a great deal with demonetization months ago (is fixed now), this is huge,” one creator wrote on Reddit. “Major props for Youtube if they continue doing this. Ability to properly appeal in the form of a video and get a response back within seven days is so, so, so much better.”
YouTube’s moderation team has a high standard for the type of content that advertisements can run on, YouTube CEO Susan Wojcicki has said many times in the past. The company has a responsibility to advertisers to ensure their ads aren’t being run on inappropriate videos. This is why there are certain rules surrounding the company’s Partner Program, which creators must be a part of before they can start earning money.
YouTube’s new pilot program doesn't seem to exist as a way for controversial creators who publish harmful or hateful content, and who have had monetization privileges revoked, to earn advertising back. That includes creators like Steven Crowder, a conservative pundit whose homophobic language targeted at Vox journalist Carlos Maza resulted in his channel losing ad privileges.
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